Speakers
Interested in speaking at the 2010 Social Media Strategies Conference?
Email or call 646.654.4683
CONFIRMED KEYNOTES:
- Greg Coleman, President and Chief Revenue Officer –The Huffington Post
- Naveen Selvadurai, Co-Founder –Foursquare
- Jimmy Wales, Founder —Wikipedia and Wikia.com
- Pete Wentz, musician/entrepreneur/activist and bassist for Fall Out Boy and new group Black Cards
CONFIRMED SPEAKERS:
- Cam Balzer, Vice President, Marketing, Threadless
- Hilton Barbour, Executive Director, Strategy, Organic
- Brandon Berger, Vice President, Digital Innovation —MDC Partners
- David Berkowitz, Senior Director of Emerging Media & Innovation, 360i
- Nick Bilton, Author & Lead Technology Writer/Reporter —The New York Times Bits Blog
- Reggie Bradford, Chief Executive Officer —Vitrue
- AJ Brustein, Global Senior Brand Manager —The Coca-Cola Company
- Michael Burke, Co-Founder & President —appssavvy
- Elisa Camahort Page, Chief Operating Officer —BlogHer
- Adam Christensen, Manager, Social Media and Digital Influence -IBM Corporation
- Jeremy Daly, Director of Digital Planning —EURO RSCG
- Justin Esch, Co-Founder —J&D's Foods
- George Gallate, Global Chairman, Euro RSCG 4D
- Tyler Goldman, Chief Executive Officer, BUZZMEDIA
- Seth Goldstein, Co-Founder —Stickybits
- Bill Gossman, Chief Executive Officer —hi5
- Martin Green, Chief Operating Officer —Meebo
- Evan Hansen, Editor in Chief —Wired
- Andrea Harrison, VP, National Social Influence Marketing —Razorfish
- David Katz, Founder & CEO —SportsFanLive
- David Kirkpatrick, Author —The Facebook Effect: The Inside Story of the Company That Is Connecting the World
- Michael Lazerow, Chief Executive Officer, Buddy Media
- Adam Lavelle, Chief Strategy Officer —iCrossing
- Michael Lebowitz, Founder & CEO —Big Spaceship
- Caroline McCarthy, News staff writer —CNET
- John Militello, Group Manager - Creative Content Development -YouTube
- Anthony Napolitano, Director of Business Development, StumbleUpon
- Adam Ostrow, Editor in Chief —Mashable
- Nathaniel Perez, Director, Social Marketing —SapientNitro
- Bryan Petroff, Co-Founder —The Big Gay Ice Cream Truck
- Doug Quint, Co-Founder —The Big Gay Ice Cream Truck
- Jeff Ragovin, Chief Revenue Officer - Buddy Media
- Nathan Reuss, Creative Specialist - Creative Content Development -YouTube
- David Rosenberg, Director of Emerging Media -JWT
- Todd Sawicki, Chief Marketing Officer —Cheezburger Network
- Jeff Sellinger, Co-Founder —Shopkick
- Shiv Singh, Head of Digital —PepsiCo Beverages
- Christy Tanner, SVP and General Manager -TV Guide Digital
- Barry Wacksman, EVP, Chief Growth Officer —R/GA
- Zena Weist, Director, Social Media —H&R Block
OCTOBER 13, 2010
CONFERENCE DAY ONE
12:00 – 5:00 PM
CONFERENCE REGISTRATION
12:45 – 1:00 PM
WELCOME ADDRESS
James Cooper, Executive Editor, AdweekMedia
1:00 – 1:30PM
KEYNOTE Q&A: BUILDING A SOCIAL MEDIA PUBLISHING COMPANY
Greg Coleman, President & Chief Revenue Officer, The Huffington Post
Interviewed by James Cooper, Executive Editor, AdweekMedia
1:30 – 2:15 PM
BRAND STRATEGIES GO SOCIAL
Big brands share their secrets of success in mining social relationships for real business results.
Shiv Singh, Head of Digital, PepsiCo Beverages
Zena Weist, Director, Social Media, H&R Block
Moderated by Brian Morrissey, Digital Editor, Adweek
2:15 – 2:45 PM
WHAT'S HOT NOW
Trend watchers reveal the most interesting and unique social media stuff they’ve seen to date.
Caroline McCarthy, News staff writer, CNET
David Katz, Founder & CEO, SportsFanLive
Brandon Berger, Vice President, Digital Innovation, MDC Partners
Moderated by Mike Chapman, Editor, Adweek
2:45 – 3:15 PM
A CONVERSATION WITH DAVID KIRKPATRICK ON THE FACEBOOK EFFECT
David Kirkpatrick, Author, The Facebook Effect: The Inside Story of the Company That is Connecting the World
Interviewed by Brian Morrissey, Digital Editor, Adweek
3:15 – 3:30 PM
BREAK
3:30 – 4:15 PM
BRANDS GET IN THE GAME
Social games like Farmville have exploded in popularity. To date, only a few brands have played. What's holding them back? What's the big opportunity?
Michael Burke, Co-Founder & President, appssavvy
Bill Gossman, Chief Executive Officer, hi5
Moderated by David Rosenberg, Director of Emerging Media, JWT
4:15 – 5:00 PM
SMALL IS THE NEW BIG
Social media favors the nimble. The best players in the gourmet food space will tell their stories of how social media has launched or fueled their businesses and share tips that big brands can use.
Justin Esch, Co-Founder, J&D's Foods
Bryan Petroff, Co-owner, The Big Gay Ice Cream Truck
Doug Quint, Co-owner, The Big Gay Ice Cream Truck
Todd Sawicki, Chief Marketing Officer, Cheezburger Network
5:00 – 6:00 PM
BIG HITS!
Check out case studies on brands that gambled – and won big – with their social media strategies.
- B2B GETS SOCIAL
Adam Christensen, Manager, Social Media and Digital Influence, IBM Corporation
George Gallate, Global Chairman, Euro RSCG 4D - HAPPINESS MACHINE: FAN RELATIONSHIPS
Learn some of the new ways Coca-Cola is getting involved with customers.
AJ Brustein, Global Senior Brand Manager, The Coca-Cola Company - OPEN INNOVATION: THE CUSTOMER IS THE COMPANY
Cam Balzer, Vice President, Marketing, Threadless
6:00 – 7:00 PM
NETWORKING RECEPTION
OCTOBER 14, 2010
CONFERENCE DAY TWO
8:00 AM – 5:00 PM
CONFERENCE REGISTRATION
8:00 – 9:00 AM
CONTINENTAL BREAKFAST
9:00 - 9:10 AM
Brian Morrissey, Digital Editor, Adweek
9:10 – 9:45 AM
A CONVERSATION WITH NICK BILTON - NY TIMES BITS BLOGGER
How he’s figured out how to satisfy our need for instant media & culture gratification.
Nick Bilton, Author, and Lead Technology Writer/Reporter, The New York Times Bits Blog
Interviewed by Michael Shields, Digital Editor, Mediaweek
9:45 – 10:30 AM
KEYNOTE Q&A: ROCK STAR CONNECTS - HOW TO BUILD A FOLLOWING OF DEDICATED FANS
Pete Wentz, who has over 2 million followers on Twitter, has also effectively harnessed millions of fans other social media outlets to promote his music, the music on his Decaydance record label (Travie McCoy and Gym Class Heroes, The Ready Set, Panic at the Disco, Cobra Starship and more) and his Clandestine clothing line, all along developing a rock solid, ongoing relationship with his fans. Wentz's comprehensive social media footprint is one of the largest in music and continues to grow with new outlets including Ping on iTunes.
Pete Wentz, musician/entrepreneur/activist and bassist for Fall Out Boy and new group Black Cards
10:30 – 10:45 AM
BREAK
10:45 – 11:15 AM
DIGITAL AND REAL WORLDS COLLIDE
Social media and mobile are rapidly blurring the lines between the digital and real worlds. Why this matters to brands.
Jeremy Daly, Director of Digital Planning, EURO RSCG
Seth Goldstein, Co-Founder, Stickybits
Nathaniel Perez, Director, Social Marketing, SapientNitro
Jeff Sellinger, Co-Founder & Chief Product Officer, shopkick
11:15 – 11:45 AM
KEYNOTE Q&A: GAME MECHANICS
Naveen Selvadurai, Co-founder, foursquare
Interviewed by Brian Morrissey, Digital Editor, Adweek
11:45 – 12:30 PM
FOLLOW THE MONEY
Brands need to link their social initiatives back to real tangible business results. Is there a chance after the hype recedes?
David Berkowitz, Senior Director of Emerging Media & Innovation, 360i
Anthony Napolitano, Director of Business Development, StumbleUpon
Christy Tanner, SVP and General Manager, TV Guide Digital
12:30 – 12:45 PM
NETWORKING LUNCHEON
WHAT WORKS AND WHAT DOESN'T WHEN IT COMES TO ENGAGING PEOPLE ON FACEBOOK?
Brand marketers and agencies now realize that the Facebook platform is way too big to ignore. So what works and what doesn't when it comes to engaging people and building your brand? Buddy Media's Jeff Ragovin will show best practices from brands including
Tory Burch, Johnson & Johnson and others.
Jeff Ragovin, Chief Revenue Officer, Buddy Media
12:45 – 2:00 PM
NETWORKING LUNCHEON
Sponsored by Buddy Media
2:00 – 2:45 PM
ARE ALL FOLLOWERS CREATED EQUAL?
An in-depth conversation on the value of the follower… Are some followers more valuable than others, and how do we quantify that?
Reggie Bradford, Chief Executive Officer, Vitrue
Martin Green, Chief Operating Officer, Meebo
Elisa Camahort Page, Chief Operating Officer, BlogHer
Michael Lazerow, Chief Executive Officer, Buddy Media
Moderated by Barbara Lippert, Ad Critic, Adweek
2:45 – 3:30 PM
TIME TO REDEFINE MEDIA
Social media is giving brands an opportunity to build their own media properties and earn attention in their own right. What's the secret and what does this mean for the media ecosystem?
Tyler Goldman, Chief Executive Officer, BUZZMEDIA
Evan Hansen, Editor in Chief, Wired
Adam Ostrow, Editor in Chief, Mashable
Barry Wacksman, EVP, Chief Growth Officer, R/GA
Moderated by Brian Morrissey, Digital Editor, Adweek
3:30 – 4:00 PM
IS ADVERTISING DEAD? IF NOT, WHAT IS IT?
Does your social graph have more meaning than some of your clients' campaigns? What does it mean when you can crowd source creative or when your customer talks back whether you ask them to or not? Advertising simply starts an experience:
people participate in it, because in the end, real advertising is done by people, not by brands or agencies.
John Militello, Group Manager - Creative Content Development, YouTube
Nathan Reuss, Creative Specialist - Creative Content Development, YouTube
4:00 – 4:15 PM
BREAK
4:15 – 5:00 PM
FRIENDING THE SOCIAL CONSUMER
Branding on social media is about creating a more customized user experience that will not just attract new customers – but keep them. Our experts talk about the most meaningful experiences in the consumer’s online journey.
Hilton Barbour, Executive Director, Strategy, Organic
Andrea Harrison, VP, National Social Influence Marketing, Razorfish
Adam Lavelle, Chief Strategy Officer, iCrossing
Michael Lebowitz, Founder & CEO, Big Spaceship
Moderated by Ellie Parpis, Creative Editor, Adweek
5:00 – 5:30 PM
KEYNOTE Q&A: TRUST AS THE NEW CURRENCY
Jimmy Wales, Founder, Wikipedia & Wikia.com
